In People magazine's 20th Anniversary commemorative issue, published in Spring, 1994, then-managing editor Dick Stolley says that this cover was his biggest mistake. Why? Elvis Presley had just died. In 1977, the whole "Dead Celebrity" hysteria thing hadn't started yet and poor Elvis only got one paragraph, in the magazine's "Star Tracks" section.
Thee years later John Lennon's death in 1980 was the magazine's first Dead Celebrity cover. At the time of the 20th anniversary issue in 1994, it was the magazine's best-selling issue ever.
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