Tuesday, June 17, 2014

Our Precious Tweet

Delta Airlines was the subject of some Twitter mockery yesterday, when they tweeted a congratulatory message for the U.S. soccer team after their exciting 2-1 victory over Ghana. So what's wrong with this picture?

Many say Delta Airlines was culturally insensitive when it characterized Ghana with a photo of a giraffe. There are no wild giraffes in the country.

I wouldn't have known either, off the top of my head, but apparently there are no giraffes in Ghana. (Interestingly, Delta does in fact fly to Ghana, but they don't appear to know the country very well. Or, at least, whoever manages their Twitter feed doesn't know Ghana very well.)

The part that really made me laugh, however, was when Delta tried to tweet out an apology:

View image on Twitter


What's wrong with this picture? Just one little letter - they meant to say "previous" tweet. It's all about the proofreading, people.

CNN's story (The Giraffe Gaffe) has some of the clever response tweets. 

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