Our new word for today is "vuvuzela", which is a horn-like noisemaker used by South African soccer fans to express support for their team. Based on press reports coming out the World Cup coverage, the sound it makes is, to put it mildly, annoying.
Up until about five days ago I had never heard of a vuvuzela, and I'm pretty sure most of my fellow Americans hadn't either. Now, it seems, they're everywhere, or at least stories about them are everywhere. When Politico describes off-message Republicans as "vuvuzelas of the fringe," you know a word has gone mainstream.
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