Sunday, April 19, 2026

"My Trauma, My Truth, My Merch"

It's Sunday morning and the Duke and Duchess of Sussex have been back in the U.S. for about 24 hours. Their quasi-royal tour of Australia is still big news, however, and most of what I've seen is not positive for Harry and Meghan. The Sunday Times of London has some thoughts, in an article titled "Harry and Meghan's Australia tour--my trauma, my truth, my merch," and subtitled "The Duke and Duchess of Sussex's quasi-royal trip is about profit, not philanthropy," ouch.  This is the article in its entirety:

The late Queen Elizbeth's judgment looks sounder by the day. Early in 2020, her grandson proposed that he and his new wife switch to a "half in, half out" role. They would remain part-time working royals, Harry suggested, while also being free to pursue money-making opportunities. This "hokey-cokey" arrangement, also known as having your cake and eating it, was emphatically, correctly and inevitably (given her finely tuned appreciation of how the institution she headed should behave) rejected by the Queen. 

Supremely miffed, the Duke and Duchess of Sussex promptly decamped to California. Yet, as has become apparent, most recently on their quasi-royal progress around Australia, the couple have not abandoned their favoured portfolio option. No royal approval? No matter! Harry and Meghan seem happy to proceed with royal disapproval, or more specifically royal dismay, from the King and royal disgust from the Prince of Wales. 

Never mind "call me Meg". Harry and his wife freely use their titles in their business ventures and insist on titles for their children. Their schedule Down Under has been characterised by a blend of emotive endorsements of good causes, leisure and leveraging their fame to make money. Meghan was interviewed on stage at an event in Sydney for which guests were charged £1693 a ticket. She has been plugging her lifestyle brand and podcast. Details of the clothes she has worn to philanthropic events have been posted on a style platform in which she has invested, with links for fans to buy the outfits. She has also filmed an episode as a guest judge on MasterChef Australia, rebooting her celebrity career. 

This trip looks like the shape of things to come, a combination of "my trauma", "my truth" and "my merch". While this pitch may prove profitable, it will never be classy. Elizabeth made the right call.  


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