This was posted on Instagram by someone who identifies herself as Queen Esther. I have no idea who she is or how credible she is in general, but she's right on target with her words below.
Why Dried Flower Sprinkles & Jam Couldn’t Save Meghan Markle in 2025
There is a brutal truth in business that separates fantasy from longevity. You do not abandon the very platform that gives you meaning and then expect the audience to owe you relevance. Meghan Markle’s brand failure is not mysterious, misunderstood, or unfairly judged. It is textbook self sabotage.
Her value was never standalone. It was contextual. It existed solely because of proximity to an institution older, larger, and more powerful than any influencer, lifestyle brand, or podcast venture could ever replicate. The moment she walked away from that platform, she did not liberate herself. She unplugged herself.
In business, there is a rule. You do not get off the boat when the boat is the brand. She did exactly that.
The institution she discarded provided what no amount of PR money can manufacture. Permanent relevance. Global credibility. Security that does not expire. A built in audience spanning generations and continents. She did not merely leave a role. She abandoned the only reason anyone was listening.
When a core legitimacy market turns, commercial consequences are inevitable.
Globally, that market response was decisive. The disdain did not arise because she left but because she attacked after being indulged. She was welcomed with extraordinary goodwill. Institutions, audiences, and media across the world accommodated demands no outsider had ever received so quickly or so generously. At no point did she show sustained gratitude for that welcome. No acknowledgment of what was extended to her. No respect for the history she stepped into. No understanding that acceptance is earned through conduct, not entitlement. Had she shown even basic appreciation, she would have left with dignity and goodwill intact. Instead, she mocked, distorted, and monetised the very institution and people who elevated her. Even lucrative deals, such as Netflix contracts, could not substitute for the legitimacy, access, and multigenerational goodwill she discarded. Commercial transactions cannot restore institutional credibility. That resentment did not remain emotional. It became commercial. Brands do not align with figures who provoke cultural contempt at scale. Advertisers avoid polarising figures. Marketers avoid reputational risk. No amount of victim branding overrides that reality.
What makes it worse is the sheer stupidity of what followed. She did not arrive at that marriage by chance. She engineered it. A public facing humanitarian persona, carefully curated activism, and virtue driven branding were constructed to secure the most valuable asset available. And it worked. Harry was the prize. Access, status, platform, protection, and lifelong relevance were bundled into that relationship. But once the asset was secured, she committed the fatal error. Somewhere between the global audience at her wedding and the unearned adulation, her ego inflated beyond reason. She convinced herself the platform was transferable. That Harry alone was sufficient and the institution expendable. It was not. The value was never portable. The crown does not follow you out the door.
Meghan Markle did not lose her brand to hostile media or public misunderstanding. She lost it because she misunderstood what made her valuable in the first place.
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